Mark Pemberton

Mark Pemberton is Director of the Association of British Orchestras, which exists to champion, connect and develop professional orchestras across the UK. After graduating from Oxford University he started his career in arts management as Administrator of the professional touring theatre company Quicksilver Theatre for Children, before moving to leading drama conservatoires Drama Centre London as its General Administrator and Mountview Theatre School as Head of Development & Marketing. Before joining the ABO he was Chief Executive of the National Operatic and Dramatic Association, the UK’s representative body for amateur and community theatre, during which time he served as chair of Voluntary Arts England.

He is currently chair of the National Music Council, which exists to promote the interests of the music sector as a whole.

That’s no way to run a business: the challenge of the orchestral business model

 Ask any business expert to take a look at the classical music “business model”, and they will fall about laughing. With cost disease endemic to the live performance model, and record labels and music publishers complaining of falling profits, who’s making the money? In this session we will ask the question, “is Baumol’s disease terminal or curable”, and help delegates find the answer.

Alto Patrocínio / High Patronage